Danielle Downing’s Ponte Vedra Beach Condo

001With our mutual love of all things hot pink, Danielle Downing and I instantly became fast friends many years ago.  When I first met her, she was fresh out of college trying to figure out the next step for her career while working in fashion retail. Fast forward to today, and she has gone on to build her own fashion empire through her blog, her fashion and home decor boutique Shop Dandy, and the thousands of girls who wait for her daily Instagram post of what she is wearing each day. With her sense of style, I knew she would have a just as equally cute and stylish home, and walking in it, it is truly every fashionista’s dream home.  From the dresses and handbags and shoes boxes she uses as decor, to the pillows and signs that provide positive affirmations to everyone who walks inside, you can’t help but leave with a smile after sharing a cup of coffee and cupcakes with Danielle in her girly home.

Be honest, transparent, and yourself. Those are always my 3 core beliefs that I shout out to everyone who tries to break into the online world. If you stick to who you are and just try to share your fun life with the world, you are bound to find thousands of women who love what you love just as much as you!

-DANIELLE DOWNING

As I walk around and point out how awesome all of her framed signs are, down to the adorable coffee mugs and pillows she sells in her shop, Danielle responds with a laugh, “I like my stuff to talk to me.”

With a strong faith in Jesus and love for others, Danielle is a shining example of a girl who is as beautiful on the inside as she is on the outside, and her personality is as light and bright as the home she has made for herself.  She has truly designed a life she loves, and as a #girlboss who is rockin’ it, she has so much fun living out the dream job she created for herself.  Get to know her even better in the questions below, and take a tour of her darling gold polka dot condo!

002003HOW WOULD YOU DESCRIBE THE FEEL OF YOUR HOME DECOR?

I have a crazy obsession with a clean and crisp home. I love to mix the staple of white anything with a touch of modern glam.  I love a girly place but with a touch comfortable.

004 005WITH SUCH A UNIQUE GIRLY STYLE TO YOUR HOME, WHERE DID YOU FIND INSPIRATION IN HOW YOU DECORATED IT?

I love to seek out other blogs and other fashionable ladies homes for décor ideas online. You can also find me getting lost on Pinterest browsing home décor.

006 007WHAT’S YOUR FAVORITE PIECE OF HOME DECOR YOU OWN & WHY?

I love my desk. It’s the core of my whole place. I spend countless hours there, because I work from home, so I have made it a extension of my life!

008 009WHERE DO YOU SHOP MOSTLY FOR YOUR HOME?

I love Cb2, West Elm, Furbish Studio, World Market, and ZGallerie.

010 011IN YOUR ONLINE FASHION BOUTIQUE, SHOP DANDY, YOU ALSO SELL ADORABLE HOME DECOR PIECES. WHAT INSPIRED YOU TO ADD THIS TO THE MIX?

I love personalized pieces, and pieces that speak to you and when I ran into some great vendors who offered fun and spunky pillows and chic Lucite trays that I could monogram, I was sold! I just knew my customers would love them as much as I do.

012 013 014 015 016
Get these precious gold foil prints above by Stephanie Creekmur!
YOUR OVERALL STYLE IS INSPIRATIONAL AND GIRLS LOVE YOUR DAILY OUTFIT POSTS ON INSTAGRAM.  WHY DO YOU THINK OTHERS LOVE FOLLOWING WHAT YOU WEAR?

It still blows my mind every day that God has blessed me with such an amazing group of women who love to see what I wear everyday. I stick to my gut, what I love, and what makes me smile in the morning or when I shop and I feel like my followers love that about me. I feel like they can see themselves in what I wear, because I am a average girl who just loves clothes, and they gravitate toward that!

017 018 019YOU’VE HAD A LOT OF SUCCESS BUILDING A SOCIAL MEDIA FOLLOWING IN YOUR CAREER.  WHAT ARE A FEW TIPS YOU CAN SHARE FOR OTHERS WANTING TO PUMP UP THEIR ONLINE PRESENCE?

Be honest, transparent, and yourself. Those are always my 3 core beliefs that I shout out to everyone who tries to break into the online world. If you stick to who you are and just try to share your fun life with the world, you are bound to find thousands of women who love what you love just as much as you!

020 021 022WITH ANY SPOTLIGHT IN THE SOCIAL MEDIA WORLD COMES CRITICS.  HOW HAVE YOU OVERCOME NEGATIVITY TO REMAIN VICTORIOUS AND COURAGEOUS IN ALL THAT YOU SHARE WITH THE ONLINE WORLD?

The Lord Jesus Christ is my saving grace. He has brought me from negativity to mountains of joy. I am not perfect and I will never be perfect, but God loves me with all my faults every day no matter what. I have come to the realization through God’s help that not everyone in this world who I come across will love me and be my best friend, I have accepted that with Christ’s love, but that won’t ever stop me from being real and genuine.

023 024BY OPENING UP ABOUT YOUR FAITH, IT GIVES OTHERS PERMISSION TO DO THE SAME.  WHAT GIVES YOU TO THE COURAGE TO BE SO TRANSPARENT ABOUT YOUR FAITH?

This all goes back to my core and my heart. If I didn’t talk about my Jesus then I wouldn’t be true to myself. Having the courage to talk about something that you are passionate does take time but I know God has blessed me with my platform for a reason. He has brought me success that I could of never dreamed of and I in turn want to give Him all the glory for that every day by sharing my undying love I have for Him with my community.

025 026A LOT OF PEOPLE THINK THE LIFE OF A FASHION BLOGGER IS JUST GETTING TO SHOP ALL THE TIME, NOT REALIZING THERE IS A LOT OF HARD WORK BEHIND THE SCENES.  SHARE WITH US “A DAY IN THE LIFE” OF AN AVERAGE DAY!

Oh man, this one is a hard one. Goodness, let’s just say, bloggers never sleep! The Internet never sleeps so we have to be on our A game 24/7.

My average day looks like this:

*Wake up and check over all social media handles and answer any lingering comments or interaction to fans.

*Then coffee, lots and lots of it.

*Sit down at the desk, check all email accounts, and flag the important ones.

*Review scheduled blog post that is posting for the day, and then hit post.

*Share said post on all social media outlets.

*Back to the email, answer the important flagged emails.

*Take an inspiration break, scroll social media, and follow up on all social media profiles that you just posted your new content on for the day.

*Edit photos for new blog post that will launch tomorrow.

*Write the post that goes along with the photos you just edited.

*Schedule the blog post.

*Answer the rest of the emails that you didn’t flag as important.

*Check over social media accounts again and follow up questions from community.

*Go to closet and pick out a outfit, to style and wear for photo shoot later that afternoon with photographer.

*Go take photos with photographer.

*Time for another cup of coffee.

*Then do it the above all over again all before dinner.

Did you say we shop all day? Yeah, I don’t ever get to do that but maybe on the weekend in my spare time, which is usually never. What’s free time again?

027 028WHAT LEGACY DO YOU HOPE TO LEAVE BEHIND WITH YOUR CAREER & THIS LIFE YOU DESIGNED FOR YOURSELF?

I hope to leave a legacy of love, a love for loving yourself the way that Christ loves the church. I want to empower women to love themselves as they are, they way that God made them, and to be confident in their own skin. I want women to feel loved everyday and to smile every morning when they look at their closet and bring joy to life in the smallest way.

029LIKE SOMETHING YOU SAW & WANT IT IN YOUR HOME TOO?

SHOP DANIELLE’S CONDO RIGHT HERE!


27 Comments on Danielle Downing’s Ponte Vedra Beach Condo

  1. Brittany B
    October 20, 2014 at 8:29 pm (3 years ago)

    I would love to know what color the paint is on the walls? I want to do it in my guest room!

    Reply
    • Scarlett
      October 21, 2014 at 3:26 pm (3 years ago)

      Hi Brittany! When I was taking photos, she told me that was the color it already was when she moved in, so she doesn’t know the paint color. Sorry!

      Reply
  2. Kim D.
    October 16, 2014 at 8:29 pm (3 years ago)

    Why does the tray on the dining room table have the monogram ‘CMR’ on it but all the other monograms are DDN? Who is CMR??

    Thanks 🙂 Great blog

    Reply
    • Kim D.
      October 17, 2014 at 10:47 am (3 years ago)

      Can you please answer my question? Thanks 🙂

      Reply
      • Scarlett
        October 17, 2014 at 12:21 pm (3 years ago)

        I have no idea, I was just there to take pretty pictures! 🙂

  3. sam
    October 16, 2014 at 11:00 am (3 years ago)

    cute, girly place. does she really leave all her assorted designer bags scattered around as décor or is that to show off the bags for this post? I get that bags are art, in a way, but they would get dusty.

    Reply
  4. Sarah
    October 15, 2014 at 9:36 pm (3 years ago)

    Very cute place… I love all the white but I’d never be able to keep it clean!!! Love the polka dots too. So fun.

    But I’m confused as to why the acrylic tray on the dining room table has the initials CMR??? Who is that?

    Reply
  5. Taylor
    October 15, 2014 at 8:01 pm (3 years ago)

    I’m surprised you didn’t show her actual closet since she is a “fashion blogger” supposedly… Although I’m sure her closet is empty since she strategically placed all her designer bags around the condo for you to photograph.

    It’s also funny she has chevron placemates on her table considering she preaches on twitter that “chevron is so over”.

    Also I find it tacky that she prints out pictures she finds on Pinterest to frame and hang all over her home. Essentially she is stealing content/ripping off artists. As someone who sells prints in her online store, how can she justify this? How would she like it if people stole her work and just printed it off the Internet???

    Reply
    • Scarlett
      October 15, 2014 at 8:36 pm (3 years ago)

      Hi Taylor! I’m sorry this post has upset you so much. I have known Danielle for years and she’s as genuine in person as you can get. As you can see in Stephanie Creekmur’s comment below, Danielle’s prints are authentic from another print boutique she bought them from in support of someone else’s artwork! And I didn’t show her closet because at the time it was a mess and stuffed to the brim with all her fabulous fashions, and I didn’t want to showcase a mess in the blog entry. (My closet is just as messy right now and I wouldn’t want that shown either to the public!) I personally love that she uses fashion hung all around her place as an expression of her personality and career. I thought it was a fun touch personally! If you knew Danielle in person, you’d love her just as much as I do! I promise she’s the real deal! All my best to you, Taylor!

      Reply
  6. Savannah
    October 7, 2014 at 9:14 am (3 years ago)

    I am in love! everything about her condo is adorable. I’m a huge fan of shopdandy and seeing her put God first and giving all the glory to Him, just made me love her even more. You are a true inspiration.

    Reply
    • Scarlett
      October 7, 2014 at 11:34 am (3 years ago)

      That’s what I love most about her too Savannah!!

      Reply
  7. mandynicholls
    October 6, 2014 at 12:16 pm (3 years ago)

    Oh my gosh what a gorgeous place! Lovely photos, by the way! xx

    Reply
    • Scarlett
      October 6, 2014 at 12:21 pm (3 years ago)

      Isn’t it a fun place? Thanks for your sweet comment!

      Reply
  8. heaveninahandbagblog
    October 3, 2014 at 9:53 am (3 years ago)

    This is aaaaamazing!!!! I’m obsessed with all the cuteness! You two seem so sweet!!

    Xoxo,
    Amanda

    Reply
    • Scarlett
      October 6, 2014 at 12:21 pm (3 years ago)

      Awwwww thanks Amanda!!!!

      Reply
  9. Kelli
    October 2, 2014 at 9:13 pm (3 years ago)

    What brand is the purse with the the keys, phone, wallet rug?! I love it!

    Reply
  10. Sonja Collier
    October 2, 2014 at 3:20 pm (3 years ago)

    Loved this! I’m so proud of how far Danielle has come and what she has done with everything! She always makes me want to change up my home 🙂 le sigh, if only I didn’t have kids lol!

    Reply
    • Scarlett
      October 2, 2014 at 3:21 pm (3 years ago)

      I’m sure she cherishes your love! 🙂

      Reply
  11. Stephanie Creekmur
    October 2, 2014 at 2:47 pm (3 years ago)

    Danielle! You’re condo is fabulous! So exciting (I’m honored!) to see our Hey Y’all and Hold Your Horses prints by your front door! Thanks for sharing the post, Scarlett! 🙂

    Reply
    • Scarlett
      October 2, 2014 at 3:15 pm (3 years ago)

      Oh fun! I was wondering where she got those from! Just checked out your print shop and it’s DARLING! I kind of need to buy everything myself! 🙂

      Reply
    • Sarah
      October 15, 2014 at 9:38 pm (3 years ago)

      I’m confused the links shown for these prints are to shopdandy’s store not yours Stephanie.

      Reply
      • Sarah
        October 15, 2014 at 9:40 pm (3 years ago)

        Sorry I think I get it after looking at your site, I assume she buys wholesale from you to sell in her store. You have so many fabulous items Stephanie!!!!

  12. Bailey Jordan
    October 2, 2014 at 10:52 am (3 years ago)

    Love this! Shopdandy is one of my favorite bloggers, and i am currently obsessing over your new launch! Y’all are both beautiful ladies!! Xoxo

    Reply
    • Scarlett
      October 2, 2014 at 1:55 pm (3 years ago)

      Bailey, so fun!! Welcome to my site, I hope you’ll come back and visit!! 🙂

      Reply
  13. Danielle
    October 2, 2014 at 9:41 am (3 years ago)

    Thank you so much for featuring my adorable fun place!!! I just love your heart and your passion and your love to share that with the world!! XOXOOXOX

    Reply
    • Scarlett
      October 2, 2014 at 1:55 pm (3 years ago)

      Yayayayay!! It takes one to know one!! 🙂

      Reply

Leave a Reply

Your email address will not be published. Required fields are marked *



FOLLOW ME ON INSTAGRAM @SCARLETTLILLIAN


© Copyright The Decor Diva 2014 /// Blog designed by me! Template from BluChic.